First edition · Amsterdam
A curated slow-fashion Sunday in the old tram depot: around fifteen independent brands, free styling sessions, live taste matching, a DJ, food inside.
Walk in free. The list gets you more:
What the list gets you
A welcome gift at the door
Something to take home, for the list only. Show your reminder email at the desk when you come in.
First access to the free services
One-on-one styling comes first: twenty minutes with a stylist, free, and there are only so many slots. The list gets the booking link a week before the day. What’s left goes at the door. More services are on the way, and the list gets those first too.
The fifteen brands, before anyone else
The brands are announced three at a time, from 1 October. The list hears each name first.
Two reminders, so the Sunday doesn’t slip
One email a week before, one two days before, and a calendar invite the moment you sign up.
What it is
The brands
We say no a lot: it keeps the floor worth your Sunday. New names land here through October.
Announced 1 October
01–03
The first three. Who they are, what they make, where they work.
Through October
04–12
Three at a time, as each one says yes.
25 October
13–15
The full floor, one week out.
The day
This is how the day goes. The red line is your walk through the hall: follow it, knot by knot.
01 · 11:00
Doors, and your taste match
In through the passage. A minute at the table: you pick a few pictures, no account needed, and we flag the three stands that match your taste.
02 · First thing
Your three stands
Fifteen stands, three flagged for you. Walk straight there and ask where the cloth came from. They’ll know.
03 · 13:00–18:00
The styling corner
Twenty minutes, one-on-one, free. The list books first, by email the week before. Whatever is left goes at the door.
04 · All day
Records and food
Warm records at conversation volume, three trucks and coffee parked inside. Nobody hurries you. Doors till seven.
Seven hours goes faster than you’d think.
Get the reminder →The venue
Inside De Hallen, next to the Ten Katemarkt: tram 7 and 17, ten minutes from Centraal. Come in through the passage.
Hannie Dankbaarpassage 18, Amsterdam Oud-West · Free entry, all day
Studio 2: the old tram doors, brick, daylight from the roof.
Leave your email. We remind you twice, you get first pick of the free styling sessions, and a welcome gift waits at the door.
For brands
Around fifteen stands, one Sunday, a room full of people who came for slow fashion.
01
The room
Hundreds of visitors through the day, all here on purpose.
02
The company
Fourteen peer brands worth knowing.
03
The day after
A photographed and filmed recap, tagged, for your channels.
Participation is free as a founding brand. Your stand is 6 m² (3×2 m), clothing rack and table included. A €150 deposit holds it: returned in full within 14 days after the event, provided you show. Not selected? Nothing is charged. We reply within 3 days.
Fair questions
Yes. No ticket, nothing to pay to get in. The styling is free too. You pay only for what you buy from the brands and the food trucks.
No. Walk in on the day. The list is what gets you the welcome gift, first pick of the free styling sessions, and the brands before anyone else.
Small runs. Honest materials, named. Things made to be repaired and kept. If a brand chases seasons, it isn’t here.
Participation is free; the deposit keeps the day serious. Show up with your stand and it’s returned in full within 14 days after the event. If we don’t select you, nothing is ever charged.
Kids, gladly. Dogs on a lead.
Every stand takes cards. The food trucks too.
